About Us

X-Plain asserts simplicity in its ultimate form, redefining the industry as a label with a strong conscience for minimalism and self-expression. The label cultivates a compelling desire for chic, innovative and practical aesthetic direction.


Founded and inspired by clothing designer Karen Zhang, she has established a platform in bringing quality fabrics and unique prêt-à-porter garments, with a focus on layering and garment cohesion. Since its inception in 2013, X-Plain has become a neoteric and intrinsic presence in the New Zealand fashion scene.


X-Plain’s flagship store is located in New Zealand, in the heart of Auckland’s central fashion suburb, Newmarket. Our store also hosts a collection of prominent local fashion labels, delivering brands such as Jimmy D, Lela Jacobs, Kowtow, Maiike, Nyne, Company of Strangers and Age Eyewear to the Newmarket area.

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